150-seat restaurant with commercial kitchen, terrace, and Murphy's Law bar — all on a 46-acre owned estate.
Global Wisdom (Bryan Nuñez) signed as licensed operator partner with deep El Salvador government relationships.
Ministry of Health clearance obtained. Regulatory pathway confirmed for both Phase 1 and Phase 2 operations.
80–100M monthly video views across MurphsLife platforms. Proven content engine with 11.5M+ combined followers.
A single behind-the-scenes video documenting the restaurant construction process generated massive organic engagement — converting viewers into investor leads and future diners without any paid media spend.
| Total Views | 4.2M+ |
| Engagement Rate | 8.7% |
| Investor Inquiries | 120+ |
| Paid Media Spend | $0 |
| Estimated Earned Media Value | $180K+ |
The Team Behind
the Table
Content creator with 11.5M+ social followers and 80–100M monthly video views. Built MurphsLife Foundation from zero to $3.5M revenue (87% to programs), 75,000+ people served, and 750+ micro-businesses launched across 12+ countries.
Operational lead for the Casa Conejo ecosystem. Manages investor relationships, legal entity formation, wellness center buildout, and the Conejo Coffee brand. Architect of the four-pillar revenue model and bridge raise structure.
El Salvador's
Dining Renaissance
El Salvador recorded 4.1 million international visitors in 2025 — a record year driven by the country's dramatic safety improvements (2.4 homicides per 100K, lowest in 30 years), U.S. Global Entry partnership, and growing reputation as a wellness and adventure destination. The Ruta de las Flores corridor, where Casa Conejo sits, is the epicenter of this transformation.
Despite this surge, the region has no premium farm-to-table restaurant with event capacity. Casa Conejo fills this gap with a 150-seat dining room, 300-seat full-venue capacity, and a 46-acre estate that doubles as the most dramatic event backdrop in the country.
Where the Farm
Becomes the Menu
Every ingredient sourced from the property's agroforestry gardens, local Juayúa farmers, and the Pacific coast. The menu changes with the seasons and tells the story of El Salvador's land.
An intimate, late-night atmosphere with artisan spirits, small plates, and a terrace overlooking the volcanoes. The highest-margin revenue stream at 68% EBITDA.
Full-venue buyout for up to 300 guests. Terrace ceremony with volcano backdrop, garden cocktail hour, indoor reception. 2–4 full buyouts per month in base case.
Multi-day retreat packages combining dining, spa access, hiking, and farm tours. Cross-sells with the Wellness & Recovery pillar for compounding revenue.
The Revenue
Model
A diversified four-stream model — daily dining, bar & lounge, private events, and retreat packages — with strong cross-sell synergies across the spa, hotel, and café pillars.
| Scenario | Monthly Revenue | Annual Revenue | EBITDA Margin |
|---|---|---|---|
| Mid Case | $1.13M | $13.5M | 48% |
| High Case | $2.19M | $26.3M | 56% |
| Daypart | Seats | Turns | Covers | Avg Check | Daily Rev |
|---|---|---|---|---|---|
| Breakfast (7–11a) | 300 | 0.53 | 160 | $18 | $2,880 |
| Lunch (11a–3p) | 300 | 0.87 | 260 | $30 | $7,800 |
| Dinner (5–10p) | 300 | 1.27 | 380 | $48 | $18,240 |
| Bar (5p–12a) | 180 | 1.0 | 180 | $22 | $3,960 |
| Daily Total | 980 covers/day · 300 seats total (~150 indoor / 75 terrace / 75 outdoor) | $32,880 | |||
Candid Assessment
of Key Risks
We present these risks not to discourage investment, but because serious investors deserve honest analysis. Each risk has been evaluated against real-world precedents and paired with concrete mitigation steps already underway.
Restaurant construction in El Salvador's highland climate can face weather-related delays and supply chain gaps.
Finca Argovia in Chiapas, Mexico experienced 8-month delays on eco-restaurant construction due to rainy season material delivery issues.
Phase 1 uses existing commercial kitchen and dining infrastructure. Interior finishing is the only remaining work — no structural construction required.
A new destination restaurant in a frontier market requires 6–12 months to build awareness, earn reviews, and establish repeat clientele.
Hacienda AltaGracia's restaurant in Costa Rica took 10 months to reach full dinner service capacity after opening.
MurphsLife's 11.5M+ social following provides a built-in launch audience. Retreat packages pre-sold before opening guarantee early covers.
El Salvador requires specific food service licenses, health inspections, and event permits for full-scale restaurant and venue operations.
Several boutique restaurants in Suchitoto faced 6-month delays in 2023 due to updated CORSATUR licensing requirements.
Legal counsel engaged. Government relationships via ADDN partnership provide direct access to Ministry of Health officials for expedited review.
El Salvador's boutique dining market is growing rapidly, with new restaurants opening in Juayúa, El Tunco, and Suchitoto.
The Roca Sunzal and similar surf-adjacent restaurants have captured the adventure traveler segment in El Tunco.
Casa Conejo targets the farm-to-table wellness dining segment — currently unserved in El Salvador. The farm + spa + trails combination is a distinct moat.
Recruiting and retaining trained culinary staff in rural El Salvador requires competitive wages and ongoing training investment.
Finca El Cisne in Honduras reported 40% annual kitchen staff turnover in its first two years.
Community-first hiring model with above-market wages, on-site housing for key staff, and a structured training program with local culinary schools.
Farm-to-table operations depend on consistent agricultural output. Crop failures or supply disruptions could affect menu consistency.
Several farm-to-table restaurants in Costa Rica's Central Valley have had to supplement with wholesale sourcing during dry seasons.
On-site 20-acre regenerative farm covers 60%+ of produce needs. Relationships with neighboring farms in Apaneca-Ilamatepec provide backup sourcing.
International travelers may have outdated perceptions of El Salvador's safety, despite dramatic improvements since 2022.
El Salvador recorded its lowest homicide rate in 30 years in 2023 (2.4 per 100K) and received 4.1M international visitors in 2025.
MurphsLife content strategy actively documents the real El Salvador. U.S. Global Entry partnership signals official U.S. government endorsement.
El Salvador's dollarized economy eliminates currency risk, but regional inflation affects operating costs.
Costa Rica's restaurant sector saw 12% operating cost increases in 2022–2023 due to food and energy inflation.
On-site farm production creates a natural hedge against food inflation. Energy independence via planned solar installation.
Four Ways to
Get Involved
Fund the full restaurant and venue buildout. Priority return structure with equity upside across all four pillars.
Experienced restaurateurs who want a world-class venue without the real estate risk. We provide the property, brand, and ecosystem traffic.
Artisan spirits, sustainable wine, specialty coffee, farm equipment, or hospitality brands seeking a premium showcase in El Salvador.
Local farmers, fishermen, and artisan producers who want a reliable, premium buyer committed to regenerative sourcing practices.
The Bridge
Raise
Ready to Build
Something Extraordinary?
We are actively seeking capital partners, F&B operators, and brand partners for the Restaurant & Venue buildout. The full diligence package is available upon request.
30-minute overview of the opportunity and your investment thesis
Full pro forma, site plans, legal structure, and team bios
Guided property tour in Juayúa with team introductions
Structured partnership terms tailored to your lane