MurphsLife Foundation Presents
The Regenerative
Ecosystem
Four interconnected ventures. One regenerative vision.
El Salvador's first world-class wellness destination.
Building
regenerative
communities.
MurphsLife Foundation is a 501(c)(3) nonprofit building regenerative communities in Latin America. We believe that luxury hospitality, sustainable agriculture, and community development are not competing interests — they are the same interest, expressed at different scales.
Casa Conejo is our flagship project: a 46-acre owned regenerative estate in the volcanic highlands of Juayúa, El Salvador. What began as a single farm has grown into an interconnected ecosystem of four revenue-generating ventures — each reinforcing the others, each lifting the surrounding community.
46
Acres
Owned Regenerative Estate
30+
Trails
Hiking Network
4
Ventures
Interconnected
100+
Jobs
Community Impact
Four pillars. One vision.
Each venture is designed to stand alone as a profitable business — and to amplify every other venture in the ecosystem. The spa guest eats at the restaurant. The hotel guest buys the coffee. The café visitor books a retreat.
Combined Ecosystem
$18.9M+ Annual Revenue
Base case across all four pillars at stabilized operations
| Pillar | Monthly Revenue | Annual Revenue | EBITDA Margin | Capital Ask | Status |
|---|---|---|---|---|---|
| Wellness & Recovery | $211K | $2.5M | 47% | $350K | Ready |
| Restaurant & Venue | $1.13M | $13.5M | 48% | $500K | Buildout |
| Hotel & Bungalows (Phase 1) | $32K | $385K | 35% | $1.25M | Bridge |
| Coffee & Fresh Market | $210K | $2.5M | 33% | $300K | Buildout |
| Total Ecosystem | $1.58M | $18.9M | 44% | $2.4M |
* Standalone mid-case projections. Hotel shows Phase 1 only (10 rooms). Restaurant uses 300-seat pro forma v2. See individual pillar pages for full sensitivity analysis, dual-view financials, and source citations.
Wellness & Recovery
Central America's first world-class wellness sanctuary. Biohacking, contrast therapy, infrared sauna, halotherapy, and a full recovery suite — powered by a licensed operator partner and Ministry of Health clearance.
$211K
Monthly Revenue
$2.5M
Annual Revenue
47%
EBITDA Margin
$350K
Capital Ask
Restaurant & Venue
A 300-seat farm-to-table restaurant (~150 indoor / 75 terrace / 75 outdoor) with Murphy's Law Bar + Terrace Lounge, and a large-format events and weddings operation. All produce sourced from the on-site regenerative farm.
300 seats
Total Capacity
$1.13M/mo
Mid Case Revenue
4
Revenue Centers
100%
Farm-to-Table
Hotel & Bungalows
Eco-boutique accommodations nestled among coffee plantations and tropical gardens. Phase 1: 10 eco-hotel rooms (4 live, 6 ~80% complete). Phase 2 adds 20 bungalows with volcano views, outdoor decks, and direct access to the wellness center, restaurant, and 30+ hiking trails.
10
Phase 1 Rooms
$165
Phase 1 ADR
$32K/mo
Phase 1 Revenue
30
Phase 2 Keys
Coffee & Fresh Market
'Conejo Coffee' — a specialty single-origin coffee brand grown on-site, roasted locally, and served in a charming open-air café with an artisan market featuring local honey, handmade chocolates, and farm-fresh produce.
160
Seating
$2.5M+
Revenue
Bourbon
Variety
6
Channels
De-risked before day one.
Most projects at this stage ask investors to fund a concept. Casa Conejo asks investors to launch a fully realized vision. The land is owned, the building is complete, the operator is signed, and the distribution engine is live.
Infrastructure Complete
46-acre owned estate with main building, eco-hotel units (4 operational, 6 ~80% complete), commercial kitchen, and terrace.
Operator Secured
Global Wisdom (Bryan Nuñez) signed as licensed operator partner with deep El Salvador government relationships.
Government Approved
Ministry of Health clearance obtained. Regulatory pathway confirmed for both Phase 1 and Phase 2 operations.
Distribution Engine Live
11.5M+ combined followers across MurphsLife platforms. Proven content engine with 80–100M monthly video views.
0.0M+
Combined Followers
0M
Monthly Video Views
0.0M
El Salvador Visitors (2025)
$0M+
Raised for Impact Projects
Experienced leadership.
A founding team with a proven track record in impact fundraising, brand building, and hospitality operations — backed by a world-class advisory board.
Aaron Murphy
Founder — Impact & Fundraising
Community-driven impact leader with extensive social media reach. Co-founded MurphsLife Foundation and has raised $10M+ for impact projects. Built a content ecosystem reaching 80–100M monthly video views across platforms.
Lucas George
Co-Founder — Growth & Partnerships
Key contributor to Skullcandy's IPO process. Extensive experience in brand partnerships, capital markets, and strategic growth. Co-founded MurphsLife Foundation and has raised $10M+ for impact projects.
Operator Partner
Bryan Nuñez — Global Wisdom
Licensed operator with deep El Salvador government relationships and regulatory expertise. Secured Ministry of Health clearance and manages all on-the-ground operations, permitting, and compliance for the Casa Conejo ecosystem.
Advisory Board
Ryland Engelhart
Founder, Kiss the Ground & Sovereignty Ranch
Tijo Bear
Blockchain & IoT Strategy
Nate Siggard
Founder, SkinMotion
Jeremy Brooks
Co-Founder, Stay Boots
Caleb Chapkra
Influencer & Brand Partnerships
Sam Salisbury
Strategic Partnerships
The right project,
in the right place,
at the right time.
$1.03T
Global wellness tourism market (2025)
Source: Precedence Research
4.1M
International visitors to El Salvador in 2025 — 80% growth since 2019
Source: Latina Republic
2x
Revenue multiplier: wellness tourists spend $1,200/trip vs. $600 standard
Source: CoStar
9.9%
Projected CAGR through 2035 for wellness tourism globally
Source: Precedence Research
Why El Salvador, Why Now
U.S. Global Entry program added El Salvador in 2025 — signaling deepening travel integration with the highest-spending tourist market.
Zero capital gains tax and Bitcoin legal tender create a uniquely investor-friendly environment for hospitality ventures.
Juayúa sits at 1,400m elevation in the Ruta de las Flores — El Salvador's premier tourism corridor with year-round spring climate.
No comparable premium wellness offering exists within 200km. Casa Conejo is the undisputed first mover.
Join the ecosystem.
Whether you are an investor, operator, brand partner, or practitioner — there is a place for you in the Casa Conejo ecosystem. We are seeking partners who understand the convergence of hospitality, wellness, and regenerative community development.
Capital Partner
Invest in one or more pillars via milestone-tranched convertible notes with clear terms and defined exit paths.
Operator Partner
Bring your expertise to run a specific vertical — spa, restaurant, hotel, or café — under the Casa Conejo brand.
Brand Partner
Place your wellness, fitness, or lifestyle brand inside the ecosystem with built-in distribution to 11.5M+ followers.
Practitioner
Join the wellness team as a licensed practitioner offering IV therapy, neurofeedback, bodywork, or other modalities.