MurphsLife Foundation Presents
The Regenerative
Ecosystem
Four interconnected ventures on 46 owned acres in the volcanic highlands of El Salvador. Each pillar stands alone. Together, they compound.
This is not a concept.
It is a ready vision.
The land is owned. The building is complete. The operator is engaged. The government has approved. The audience is live.
Infrastructure Complete
Owned estate with main building, 4 operational eco-hotel rooms (6 ~80% complete), commercial kitchen, terrace, and 30+ hiking trails. No construction risk.
Government Approved
Ministry of Health clearance obtained. ADDN government partnership confirmed. Regulatory pathway secured for both Phase 1 and Phase 2 operations.
Distribution Engine Live
TikTok 6.4M · Facebook 1.4M · Instagram 1.3M · YouTube 500K · X 310K. Plus 4M+ annual website visits and 140K email subscribers. $0 customer acquisition cost.
The world's most
investable frontier.
El Salvador is not an emerging market story. It is an already-arrived story. Tourism has grown 33% year-over-year. The government has made regenerative development a national priority. And the country that pioneered Bitcoin as legal tender has built a global reputation as the boldest innovation economy in Latin America — attracting exactly the kind of high-net-worth, experience-seeking traveler that Casa Conejo is built for.
Casa Conejo sits on the Ruta de las Flores — El Salvador's most visited inland tourist corridor — in a market with zero comparable wellness destinations. The government partnership is not a talking point. It is a signed agreement.
International Visitors in 2025
A historic record — up 33% YoY in 2023, 17% in 2024, and continuing to climb. Tourism now represents 14% of GDP. Source: El Salvador Ministry of Tourism.
Source: Ministry of Tourism, 2025
Bitcoin Tourism Surge (2024)
El Salvador's status as the world's first Bitcoin country drew a measurable wave of crypto-native, high-net-worth travelers in 2024 — the exact demographic profile of the Casa Conejo guest. Source: Santander US Capital Markets / MITUR.
Source: Santander US Capital Markets, 2024
Government Partnership Confirmed
Casa Conejo holds a signed partnership with ADDN — El Salvador's National Development and Design Agency — providing direct access to government infrastructure, co-marketing, and regulatory fast-tracking for regenerative projects.
Source: MurphsLife Foundation / ADDN, 2025
Four pillars.
One vision.
Each venture is designed to stand alone as a profitable business — and to amplify every other venture in the ecosystem. The spa guest eats at the restaurant. The hotel guest buys the coffee. The café visitor books a retreat.
Wellness & Recovery
Central America's first world-class wellness sanctuary. Biohacking, contrast therapy, infrared sauna, halotherapy, and a full recovery suite — backed by Ministry of Health clearance.
$226,433
Monthly Revenue
$2,717,196
Annual Revenue
49.8%
EBITDA Margin
$350K
Capital Ask
Restaurant & Venue
A farm-to-table restaurant with rain-ready seating for ~300 guests, Murphy's Law Bar + Terrace Lounge, and 1,000+ guest events capacity. All produce sourced from the on-site regenerative farm.
$885,423/mo
Blended Revenue
$10,625,076
Annual Revenue
~25–35% restaurant-level EBITDA
EBITDA Range
$500K
Capital Ask
Hotel & Bungalows
Eco-boutique accommodations nestled among coffee plantations and tropical gardens. Phase 1: 10 eco-hotel rooms. Phase 2 adds 20 bungalows with volcano views and direct access to the full estate.
$55,000/mo
Phase 1 Revenue
$660K
Phase 1 Annual
42%
EBITDA Margin
$1.25M
Capital Ask
Coffee & Fresh Market
'Conejo Coffee' — single-origin specialty coffee grown on-site, roasted locally, and served in an open-air café with an artisan market featuring local honey, handmade chocolates, and farm-fresh produce.
$209,875
Monthly Revenue
$2,518,500
Annual Revenue
33%
EBITDA Margin
$250K
Capital Ask
Combined Ecosystem — Phase 1 Base Case
$16,520,772
Annual Revenue Across All Four Pillars
Pro formas, assumptions, entity structure, and NDA available on request.
Join the ecosystem.
Whether you are an investor, operator, brand partner, or practitioner — there is a place for you here. We are seeking partners who understand the convergence of hospitality, wellness, and regenerative community development.
Capital Partner
Invest in one or more pillars via milestone-tranched convertible notes with clear terms and defined exit paths.
Operator Partner
Bring your expertise to run a specific vertical — spa, restaurant, hotel, or café — under the Casa Conejo brand.
Brand Partner
Place your wellness or lifestyle brand inside the ecosystem with built-in distribution to 11.5M+ followers.
Practitioner
Join the wellness team as a licensed practitioner offering IV therapy, neurofeedback, bodywork, or other modalities.
Start a conversation.
All inquiries are reviewed by Bryan Nuñez and Lucas George personally.