46-acre owned estate with main building, 4 operational eco-hotel units, 6 units ~80% complete, commercial kitchen, and terrace. Documentation available in data room.
Global Wisdom (Bryan Nuñez) signed as licensed operator partner with deep El Salvador government relationships.
Ministry of Health clearance obtained. Regulatory pathway confirmed for both Phase 1 and Phase 2 operations.
80–100M monthly video views across MurphsLife platforms. Proven content engine with 11.5M+ combined followers.
A multi-part video series documenting the hotel construction and property transformation generated massive organic engagement — converting viewers into investor leads and future guests without any paid media spend.
| Total Views | 6.8M+ |
| Engagement Rate | 9.2% |
| Booking Inquiries | 200+ |
| Paid Media Spend | $0 |
| Estimated Earned Media Value | $250K+ |
The Team Behind
the Sanctuary
Content creator with 11.5M+ social followers and 80–100M monthly video views. Built MurphsLife Foundation from zero to $3.5M revenue (87% to programs), 75,000+ people served, and 750+ micro-businesses launched across 12+ countries.
Operational lead for the Casa Conejo ecosystem. Manages investor relationships, legal entity formation, wellness center buildout, and the Conejo Coffee brand. Architect of the four-pillar revenue model and bridge raise structure.
El Salvador's
Hospitality Moment
El Salvador recorded 4.1 million international visitors in 2025 — a record year driven by the country's dramatic safety improvements (2.4 homicides per 100K, lowest in 30 years), U.S. Global Entry partnership, and growing reputation as a wellness and adventure destination.
Despite this surge, the Ruta de las Flores corridor has no regenerative wellness hotel. Casa Conejo fills this gap with 10 eco-hotel units, a full spa, farm-to-table dining, and 30+ hiking trails on a single 46-acre estate — the only integrated wellness campus in the country.
Ten Keys, Phase One.
Four Experiences.
~400 sq ft garden-view rooms with private terrace, handwoven textiles, and floor-to-ceiling forest views. Operational now.
~500 sq ft volcano-view rooms with upgraded finishes, king bed, living area, and panoramic terrace. Near completion.
~620 sq ft standalone bungalows with private plunge pool, panoramic volcano views, and handwoven textiles throughout.
~900 sq ft private villas with spa access included, private meditation garden, and butler service for extended wellness stays.
The Revenue
Model
A five-stream model — room revenue, F&B ancillary, spa packages, retreat bookings, and activities — with strong cross-sell synergies across all four ecosystem pillars.
| Scenario | Monthly Revenue | Annual Revenue | EBITDA Margin |
|---|---|---|---|
| Phase 1 Mid (10 rooms) | $32K | $385K | 35% |
| Phase 1 High (10 rooms) | $55K | $660K | 40% |
| Phase 2 Mid (10 rooms + 20 bungalows) | $142K | $1.70M | 38% |
| Phase 2 High (10 rooms + 20 bungalows) | $244K | $2.93M | 42% |
Candid Assessment
of Key Risks
We present these risks not to discourage investment, but because serious investors deserve honest analysis. Each risk has been evaluated against real-world precedents and paired with concrete mitigation steps already underway.
Bungalow construction in El Salvador's highland climate can face weather-related delays and supply chain gaps.
Finca Argovia in Chiapas, Mexico experienced 8-month delays on eco-bungalow construction due to rainy season material delivery issues.
Phase 1 uses existing structures for 4 rooms. Bungalow construction phased across 18 months with local contractor relationships already established.
A new boutique hotel in a frontier market requires 12–18 months to build OTA presence, earn reviews, and establish direct booking channels.
Hacienda AltaGracia in Costa Rica took 14 months to reach 60% occupancy after opening, despite significant marketing investment.
MurphsLife's 11.5M+ social following provides a built-in launch audience. Retreat packages pre-sold before opening guarantee early occupancy.
El Salvador requires specific tourism operator licenses, environmental impact assessments, and municipal permits.
Several boutique hotels in Suchitoto faced 6-month delays in 2023 due to updated CORSATUR licensing requirements.
Legal counsel engaged. Government relationships via ADDN partnership provide direct access to Ministry of Tourism officials.
El Salvador's boutique hotel market is growing rapidly, with new properties opening in Juayúa, El Tunco, and Suchitoto.
The Roca Sunzal and similar surf-adjacent boutique hotels have captured the adventure traveler segment in El Tunco.
Casa Conejo targets the wellness and regenerative travel segment — currently unserved in El Salvador. The spa + farm + trails combination is a distinct moat.
Recruiting and retaining trained hospitality staff in rural El Salvador requires competitive wages and ongoing training.
Finca El Cisne in Honduras reported 40% annual kitchen staff turnover in its first two years.
Community-first hiring model with above-market wages, on-site housing for key staff, and a structured training program.
El Salvador's dollarized economy eliminates currency risk, but regional inflation affects operating costs.
Costa Rica's boutique hotel sector saw 12% operating cost increases in 2022–2023 due to food and energy inflation.
On-site farm production covers 60%+ of food costs. Energy independence via planned solar installation.
International travelers may have outdated perceptions of El Salvador's safety, despite dramatic improvements since 2022.
El Salvador recorded its lowest homicide rate in 30 years in 2023 (2.4 per 100K) and received 4.1M international visitors in 2025.
MurphsLife content strategy actively documents the real El Salvador. U.S. Global Entry partnership signals official endorsement.
Volcanic activity, seismic events, and extreme weather are inherent risks in El Salvador's highland region.
Santa Ana Volcano's last significant eruption was in 2005. Minor tremors are common but rarely disruptive.
Property location selected for distance from active volcanic zones. Structural engineering exceeds local requirements. Full property insurance secured.
Four Ways to
Get Involved
Fund the hotel buildout and bungalow construction. Priority return structure with equity upside across all four pillars.
Experienced boutique hotel operators who want a world-class property without the real estate risk. We provide the estate, brand, and ecosystem traffic.
Luxury wellness brands, sustainable travel companies, and outdoor gear brands seeking a premium showcase in El Salvador.
Yoga teachers, wellness coaches, corporate retreat organizers, and healing practitioners who want a world-class venue.
The Bridge
Raise
Ready to Build
Something Extraordinary?
We are actively seeking capital partners, boutique hotel operators, and retreat organizers. The full diligence package is available upon request.
30-minute overview of the opportunity and your investment thesis
Full pro forma, site plans, legal structure, and team bios
Guided property tour in Juayúa with team introductions
Structured partnership terms tailored to your lane